The competition in the field of mobile mapping is heating up! Today sees the launch of the Google Maps service back as an ‘app’ on the new iPhone 5 operating system. The Apple mapping app has come in for some stick in the press of late, and certainly some of the geolocations do need updating and correcting. We searched for nearby ‘Luton’ and it appears in Devon rather than Bedfordshire – these, and similar blips, are of course teething issues and hopefully will be dealt with swiftly.
Of course, with the opportunity to link services and to gain valuable user-preference information, there is a battle ongoing for providing the best mobile mapping – good news for us!